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Posting an MD or OD Job on Indeed---What I learned from posting Optometry and Ophthalmology jobs on Indeed and LinkedIN.

I paid for sponsored jobs on Indeed for Optometry and Ophthalmology positions- Here's what I learned.

Part of the way a recruiter helps an optometry or ophthalmology practice recruit talented doctors and surgeons is through listing your opportunity on national job boards.  Getting additional exposure for your opportunity is a great, great thing especially when the market for finding exceptional optometrists and ophthalmologists is so tight.  Here's a quick overview of my experience using Indeed to post optometry and ophthalmology positions.

I spent over $300 during a two month time frame with Indeed--granted that's not a lot of $$$ but when you're faced with a lot of job posting options, you need to be selective and you want some kind of ROI on your ads----basically, you want to know that they're working.  Unfortunately, I received applicants who had no business applying for my MD and OD job opportunities-  I got several responses from technicians.  To be fair to Indeed, when I posted an MD/Ophthalmologist job on LinkedIN, I got similar results; several resumes from unqualified professionals--- On LI, I actually got several candidates from the automotive industry...And they were applying for a Cornea position in Knoxville...But- that's another story.

I talked with an Indeed representative about my frustrations but her suggestion was that I INCREASE my ad spend to $35 per day, or just over $1,000 per month.  Since I was already losing money and getting mismatched candidates on Indeed I decided that that was not a good option for me.

$1,000 for one month of a job listing is a lot, A LOT of money for posting a job when you're not getting quality candidates with the right training for your opportunity.

That's my experience.  Your experience might be more positive.  If it is, please let me know so that I can give our community sound unbiased advice regarding job ad dollars.

As someone who tries to give good guidance about where to spend your recruitment dollars, I would pass on Indeed and LinkedIN for now and use the AAO or the AOA instead.  If you're working with us, we'll write up your job opportunity and post it for you on these sites plus other relevant ophthalmology and optometry job boards and we'll get your jobs message out to our own network through social and other channels.  There may be a day in the future when all encompassing job listing sites, like Indeed and LinkedIN, are more helpful to specialty professions like Ophthalmology and Optometry, but for now, I think they still have a way to go.  My advice would be to put your recruitment ad dollars elsewhere.  Just my .02.

Read 100 times Last modified on Thursday, 18 October 2018 00:58
Drew Caldwell

Ophthlamology Recruiter at OjO

"It is amazing what can be accomplished when no one cares who gets the credit."  John Wooden, UCLA Basketball Coach